Her old website told the story of her past. Our goal was to tell the story of her future.
When Kate Morris Photography came to Forge, her business was at a turning point. After years of success as a family photographer, she felt called to pivot toward branding and headshot photography a space where her creative direction and production experience could shine.
The Challenge
Kate’s website no longer aligned with her expertise or audience.
Her visuals and messaging spoke to families, not small business owners and professionals—the people she wanted to attract.
She needed a site that could do three things:
- Clarify her new direction
- Position her as an expert in branding photography
- Inspire trust and connection with her ideal clients
The Process
We started with a Brand Story Framework session to understand her business goals, personality, and target audience. Through this process, we uncovered what made Kate unique, her production background, approachable nature, and love for helping others show up with confidence.
Next, we translated that clarity into design.
We restructured her website around a StoryBrand flow, refined the copy to feel confident and approachable, and introduced new sections that balanced emotion and strategy.
The visual direction brought everything together: soft editorial tones, clean structure, and an easy-to-navigate experience that feels both elevated and inviting.
The Transformation
The new Kate Morris Photography website now feels cohesive, strategic, and alive. It communicates her expertise at first glance and guides visitors seamlessly toward booking a consultation.
What began as a refresh became a reintroduction—a brand story told with confidence.
The Result
Kate walked away with more than a beautiful website. She gained a brand narrative that finally reflects who she is today—a creative professional blending artistry and strategy through photography.
See the full transformation HERE
Your website should evolve as your business does.
At Forge Creative Studio, we help entrepreneurs and creative brands refine their messaging, design, and storytelling to attract the right clients with confidence.
Ready to reposition your brand for growth?
→ Book your Brand Identity & Website Design project today.
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